Promote, promote, promote! That's the key to a successful Pennies for Patients program.

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Leukemia and Lymphoma Society

Well Begun Is Half Done!

Dear %%First_Name%%,

It won't be long before your %%Launch_Date%% Pennies for Patients campaign becomes a reality! Set your sights on completing these steps as the countdown continues:

  • Hang posters around your school, including the school-wide thermometer chart.
  • Encourage students to create their own online giving page. (See page 8 of your guide for simple steps to share with students.)
  • Check with your team on how preparations for the fundraising events and the promotional video are going.

You are making a difference! Thanks to you and everyone at %%School_Name%% for all of your hard work toward eliminating blood cancers.

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Since 1949, LLS has invested more than $1 billion to find cures for blood cancer. Learn more.

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Spare Change

What does our country's first First Lady have to do with Pennies for Patients? According to legend, Martha Washington donated some of her silverware to make the nation's first coins.

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Pennies & Punchlines

What is the easiest way to double a donation? Put it in front of a mirror. (Another great way to increase a donation is through employer matching gifts. Click here to learn more.)

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Quick Question

Can we donate more than pennies? Sure! You can donate coins, paper money, and checks, or you can donate online.

"Definitely make it a team effort. It helps when teachers, students, and parents share a common goal and vision for the fundraising. Communicating this goal and vision is crucial. The fundraising is even more powerful if there's a story that makes the fundraising real and powerful."


Questions? Your coordinator's guide and have the answers. Click here. Plus check out our latest Student Series video here.

The Leukemia & Lymphoma Society
3 International Drive, Suite 200 | Rye Brook, NY 10573
914.949.5213 |

©2017 The Leukemia & Lymphoma Society
All Rights Reserved

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